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Google Analytics Audit Tool

How Verified Data Works

Verified Data uses unique HYBRID technology to forensically audit your data. No other tool matches this!

We combine a crawler + heuristic logic + artificial intelligence for 200 over data quality tests. Verified Data ensures you can keep on top of your data BEFORE small problems become big issues.

The Crawler: Listens for signals

The crawler spiders your website looking for trackable content. This behaves just like a real visitor in that it waits for each page to load then searches for clickable elements e.g. file downloads, outbound links, search boxes, submission forms etc., and clicks on them. The purpose is to listen for any data signals sent to Google Analytics*.

Heuristic Logic: Stress tests your data

Drills down through your Google Analytics account looking for problem areas – such as configuration settings, filters issues, duplicate data points, missing data, inaccurate or incorrect data – including e-commerce (both standard and enhanced).

Artificial Intelligence: Route out personal information

A major feature set are our GDPR and data governance tests. We use Artificial Intelligence to hunt for traces of any collected personal information – in any language.

In addition, Verified Data reviews your consent approach and has a process for approving user access and permissions. Everything you need to achieve and monitor compliance of your Google Analytics data!

*Hits to Google Analytics (or any other tool) are automatically blocked, so there is no traffic inflation with Verified Data.

Unique Features

  • Quick Setup

    Get started with just a few clicks; Results completed within a few hours; Set a scheduler to continually monitor.

  • GDPR Checks

    A pro-active forensic checker to reassure your customers, stakeholders and investors.

  • Artificial Intelligence

    Integrated artificial Intelligence technology to detect any personal information liabilities.

  • In Depth Crawler

    We don’t just scrape tracking code, we search and discover all trackable content and listen for data signals.

  • Cloud Based

    With 200+ unit tests, we are the foremost cloud based audit & monitor for Google Analytics

  • Scorecard Visualisation

    Easy to understand reports so you can prioritise resources for cleaning up data, and quickly.

  • Quick setup

    Get started with just a few clicks; Results completed within a few hours; Set a scheduler to continually monitor.

  • GDPR Checks

    A pro-active forensic checker to reassure your customers, stakeholders and investors.

  • Artificial Intelligence

    Integrated artificial Intelligence technology to detect any personal information liabilities.

  • In Depth Crawler

    We don’t just scrape tracking code, we search and discover all trackable content and listen for data signals.

  • Cloud Based

    With 200+ unit tests, we are the foremost cloud based audit & monitor for Google Analytics.

  • Scorecard Visualisation

    Easy to understand reports so you can prioritise resources for cleaning up data, and quickly.

Learn more...

Watch our tutorial videos