Verified Data uses unique HYBRID technology to forensically audit your data. No other tool matches this!
We combine a crawler + heuristic logic + artificial intelligence to route out any personal information. With over 200 tests, Verified Data ensures you can keep on top of your data BEFORE small problems become big issues.
The Crawler: Listens for signals
The crawler spiders your website looking for trackable content. The spider behaves just like a real visitor in that it waits for each page to load, then searches for clickable elements e.g. file downloads, outbound links, search boxes, submission forms etc., and clicks on them. The purpose being to listen for data signals sent to Google Analytics*.
Heuristic Logic: Stress tests your data
Drills down through your Google Analytics account looking for problem areas – such as configuration settings, filters issues, duplicate data points, missing data, inaccurate or incorrect data – including e-commerce (both standard and enhanced).
Artificial Intelligence: Route out personal information
A major feature is our GDPR and data governance stress tests – using Artificial Intelligence to hunt for traces of any collected personal information. Verified Data reviews your consent approach, third-party tracking, and a process for approving user access and permissions.
*Hits to Google Analytics (or any other tool) are automatically blocked, so there is no traffic inflation with Verified Data.