Features
Two great audit tools that compliment each other
Verified Data uses some smart technology to comprehensively audit all areas of your website’s data collection. It’s a unique HYBRID method because it combines a DATA Inspector and a PAGE Inspector. It’s why Verified Data is the only enterprise tool capable of providing a complete assessment of your data collection.
DATA Inspector
Keep on top of your Google Analytics data before small problems become big issues. We perform drill-down checks and apply “decision tree” logic to identify problem areas.
Features:
Universal & GA4 Audits
Specific checks for data pollution and misconfiguration.
Personal Information Checks
We integrate Google AI technology for PII audits to verify none is saved in your Google Analytics account.
Data Quality Checks
Checks for invalid and incomplete setup, including: poor utm_parameter setup, mixed case URLs, page cardinality, incorrect Google Ads linking, suspicious and missing e-commerce data, duplicate transactions, goal setup, spam referrers and lots more…
Google Analytics Access
An approval verification process to ensure ex-staff, ex-agencies etc. do not have access to GA data, or inappropriate rights.
Audits Over Time
Historical reports saved for 12 months.
Unlimited Users
Add your colleagues to your account.
API access
Embed results into your own reports/system.
Monitor
Schedule all of the above for peace of mind (alert system planned).
Read more about free v paid features.
PAGE Inspector
We simulate a visit to your site allowing you to verify what is actually happening on your pages – any page tag, any cookie, any consent choice.
Features:
Cookie Map & Compliance
Audit all cookies set and their properties. You decide what consent choice is applied for the crawl.
Tracking & Marketing Pixel Map & Compliance
Audit features for tracker tags/pixels. That is, coverage report, PII scan, auto-categorise, duplicate tag checker, compliance checks based on consent, export.
Auto-Categorise & Export
Cookies and Pixels classified into standard categories. You can edit these and export if you wish – for example to your privacy statement.
Geo Specific Audit
Crawl from Europe, US, Asia.
Browser Specific User-Agent
Crawl as Chrome, Safari, Firefox or your own user-agent.
Audits Over Time
Historical reports saved for 12 months.
Unlimited Users
Add your colleagues to your account.
API access
Embed results into your own reports/system.
Monitor
Schedule all of the above for peace of mind (alert system planned).
Read more about free v paid features.
Follow our Release Notes to keep up to date on progress.