Verified Data uses unique HYBRID technology to forensically audit your data. No other tool matches this!
We combine a crawler + heuristic logic + artificial intelligence for 200 over data quality tests. Verified Data ensures you can keep on top of your data BEFORE small problems become big issues.
The Crawler: Listens for signals
The crawler spiders your website looking for trackable content. This behaves just like a real visitor in that it waits for each page to load then searches for clickable elements e.g. file downloads, outbound links, search boxes, submission forms etc., and clicks on them. The purpose is to listen for any data signals sent to Google Analytics*.
Heuristic Logic: Stress tests your data
Drills down through your Google Analytics account looking for problem areas – such as configuration settings, filters issues, duplicate data points, missing data, inaccurate or incorrect data – including e-commerce (both standard and enhanced).
Artificial Intelligence: Route out personal information
A major feature set are our GDPR and data governance tests. We use Artificial Intelligence to hunt for traces of any collected personal information – in any language.
In addition, Verified Data reviews your consent approach and has a process for approving user access and permissions. Everything you need to achieve and monitor compliance of your Google Analytics data!
*Hits to Google Analytics (or any other tool) are automatically blocked, so there is no traffic inflation with Verified Data.