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Google Analytics Audit Tool

How Verified Data Works

Developed over the past 3 years, Verified Data uses some smart technology to forensically audit your Google Analytics data. It’s a unique HYBRID method that is so effective because it combines data tests with a visit simulator. That is, checking what data IS being collected versus what data SHOULD be collected. This allows it to build a complete picture of your data quality.

With over 200 data quality tests, Verified Data allows you to keep on top of your data BEFORE small problems become big issues. And it is capable of checking hundreds of thousands of pages and millions of data points in a couple of hours..

Note that this is not a spreadsheet tick box exercise and no other tool can match it in terms of accuracy or scalability!

Visit Simulator

The visit simulator is a robot that spiders your site looking for trackable content. It behaves just like a real visitor in that it waits for each page to load then searches for clickable elements e.g. file downloads, outbound links, search boxes, submission forms etc., and clicks on them. The purpose is to listen for data signals sent to Google Analytics*.

Heuristic Logic

The stress tester drills through your Google Analytics account searching out problem areas – such as configuration settings, filters issues, duplicate hits, missing data, inaccurate or incorrect data – including e-commerce (both standard and enhanced).

Artificial Intelligence

A major feature is our GDPR and data governance tests. We use Artificial Intelligence to hunt for traces of any collected personal information – in any language.

In addition, Verified Data reviews your cookie consent approach and has a process for approving user access and permissions. Everything you need to achieve and monitor compliance of your Google Analytics data!

*Hits to Google Analytics (or any other tool) are automatically blocked, so there is no traffic inflation with Verified Data.

Unique Features

  • Quick Setup

    Get started with just a few clicks; Results completed within a few hours; Set a scheduler to continually monitor.

  • GDPR Checks

    A pro-active forensic checker to reassure your customers, stakeholders and investors.

  • Artificial Intelligence

    Integrated artificial Intelligence technology to detect any personal information liabilities.

  • In Depth Crawler

    We don’t just scrape tracking code, we search and discover all trackable content and listen for data signals.

  • Cloud Based

    With 200+ unit tests, we are the foremost cloud based audit & monitor for Google Analytics

  • Scorecard Visualisation

    Easy to understand reports so you can prioritise resources for cleaning up data, and quickly.

  • Quick setup

    Get started with just a few clicks; Results completed within a few hours; Set a scheduler to continually monitor.

  • GDPR Checks

    A pro-active forensic checker to reassure your customers, stakeholders and investors.

  • Artificial Intelligence

    Integrated artificial Intelligence technology to detect any personal information liabilities.

  • In Depth Crawler

    We don’t just scrape tracking code, we search and discover all trackable content and listen for data signals.

  • Cloud Based

    With 200+ unit tests, we are the foremost cloud based audit & monitor for Google Analytics.

  • Scorecard Visualisation

    Easy to understand reports so you can prioritise resources for cleaning up data, and quickly.

Learn more...

Watch our tutorial videos