Developed over the past 3 years, Verified Data uses some smart technology to forensically audit your Google Analytics data. It’s a unique HYBRID method that is so effective because it combines data tests with a visit simulator. That is, checking what data IS being collected versus what data SHOULD be collected. This allows it to build a complete picture of your data quality.
With over 200 data quality tests, Verified Data allows you to keep on top of your data BEFORE small problems become big issues. And it is capable of checking hundreds of thousands of pages and millions of data points in a couple of hours..
Note that this is not a spreadsheet tick box exercise and no other tool can match it in terms of accuracy or scalability!
The visit simulator is a robot that spiders your site looking for trackable content. It behaves just like a real visitor in that it waits for each page to load then searches for clickable elements e.g. file downloads, outbound links, search boxes, submission forms etc., and clicks on them. The purpose is to listen for data signals sent to Google Analytics*.
The stress tester drills through your Google Analytics account searching out problem areas – such as configuration settings, filters issues, duplicate hits, missing data, inaccurate or incorrect data – including e-commerce (both standard and enhanced).
A major feature is our GDPR and data governance tests. We use Artificial Intelligence to hunt for traces of any collected personal information – in any language.
In addition, Verified Data reviews your cookie consent approach and has a process for approving user access and permissions. Everything you need to achieve and monitor compliance of your Google Analytics data!
*Hits to Google Analytics (or any other tool) are automatically blocked, so there is no traffic inflation with Verified Data.