DATA Inspector 
Free versus Paid
The DATA Inspector is a free to use product – all Google Analytics data checks for free – we call this a project. Try it first.
The paid version gives you more horsepower for larger enterprises. Typically, this applies if you are an agency, consultancy, or an in-house team that manages multiple Google Analytics properties and handles large quantities of data. Compare the features below:
Project Management
Free Version
Single project. Re-audit, or audit another website by overwriting.
Single user only.
Paid Version
Full project management for multiple websites.
Create and edit projects as you go.
Re-audit as often as you wish and save historical results.
Full user management – unlimited access for colleagues, clients etc.
Historical Data
Free Version
Manual audits.
No historical data – only the last results.
Paid Version
Scheduler – auto-run audits.
Historical audits saved for 12 months.
Table Sizes
Free Version
When a query returns a large number of rows, we assess 1000 rows taken as follows:
The top 500 rows by volume.
The bottom 500 rows by volume.
If the api table is less than 1000 rows, the full table is assessed.
For custom dimensions, 10 rows each*.
PII Global scan only. See the PII Reference Guide.
Paid Version (10x more power)
When a query returns a large number of rows, we assess 30,000 rows taken as follows:
The top 5,000 rows by volume.
The middle 5,000 rows by volume‡.
The bottom 5,000 rows by volume.
If the api table is less than 15,000 rows, the full table is assessed.
For custom dimensions, 100 rows each*.
PII Global scan plus 38 specific country checks.
Why table size can be important
Enterprise and transactional sites often have large volumes of data, hence sample size is important. Consider this if your events + pageviews are greater than 10 million per month, or you require stronger protection against collecting personal data i.e. more rows verified.
Data Access
Free Version
All via the user interface.
Paid Version
API access to all results – current and historical.
CSV results – file export per audit.
* All defined custom dimensions (UA), or custom definitions (GA4 event scoped and user scoped) are assessed.
‡ For Universal Analytics the limit is 20,000 rows (top and bottom) due to limitations of the Google reporting API.