Keeping on top of data accuracy…
When data from Google Analytics does not match other sources, senior management quickly loses trust. This results in the loss of the competitive advantage your data brings to the business. Verified Data enables you to regain trust in your e-commerce data.
By automating, Verified Data keeps on top of your data BEFORE small problems become big issues. The account tester drills down through your Google Analytics setup using “decision tree” logic to identify problem areas, including:
- Account/property configuration settings.
- Filter setup and validity.
- Duplicate counting – hits, sessions, users
- Missing data – what should be collected?
- Inaccurate or incorrect data (including e-commerce)
- The dreaded collection of personal information.