A Forensic Approach to Data Quality & Governance

What This Tool Does

• With its continuous auditing methodology, Verified Data brings confidence to your Google Analytics reporting.
• Advanced technology providing in-depth and rigorous checks that can be fully customised.
• Frees your staff to focus on insights instead of wasting their time having to constantly find and correct errors.
• Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.

A Unique Approach

• Advanced forensic technology – combining our website crawler that searches for content that should be tracked (while listening for any tracking signals), combined with scrutinising your actual account data and structure. No other tool matches this. Read more.
• Integrated artificial Intelligence technology to detect your PII liabilities. Much more than just email address detection. Read more.
• With 200+ unit tests, Verified Data is the foremost cloud-based auditing & monitoring tool for Google Analytics.
• Authoritative & transparent – based on the process described in Successful Analytics.
• Comprehensive – over 200 unit tests covering data collection, structure, governance, accuracy.

Five Reasons Why You Need Verified Data

1. Because insights are only as good as your data quality! Good data is very valuable to an organisation, bad data wastes everyone’s time and is a disaster for investment, PR etc.
2. Remove the biggest headache in analytics – up to 50% of employee time wasted in hunting for data, finding and correcting errors, and searching for confirming sources (Harvard BR).
3. Because a governance slip-up can be costly – get this wrong and the new GDPR laws mean you could be fined up to €20M euros – not to mention to loss of consumer confidence.
4. Even experts need help – constant website updates, new technologies deployed, staff and agency changes. These all impact data quality and governance.
5. Good setups degrade – when was your setup completed and does it match the organisation’s needs today?