A Unique Approach to Data Quality & Governance

What This Tool Does

• Verified Data brings confidence to your Google Analytics reporting as data under the hood is constantly audited for you.
• By automating checks, it frees your staff from wasting their time having to constantly find and correct errors so your organisation can focus on insights.
• Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.
• The in-depth and rigorous checks can be set to perform ad-hoc or scheduled with flexible licensing adapted to your size and needs.

A Unique Approach

• The foremost cloud-based auditing & monitoring tool for Google Analytics.
• Smart HYBRID technology combining search & discover with data sanity checks – no other tool matches this (read more).
• Artificial Intelligence technology – to flag your PII liabilities.
• Authoritative & transparent – based on the process described in Successful Analytics.
• Comprehensive – over 200 unit tests covering data collection, structure, governance, accuracy.

Five Reasons Why You Need This

1. Because insights are only as good as your data quality! Good data is very valuable to an organisation, bad data wastes everyone’s time and is a disaster for investment, PR etc.
2. Remove the biggest headache in analytics – up to 50% of employee time wasted in hunting for data, finding and correcting errors, and searching for confirming sources (Harvard BR).
3. Because a governance slip-up can be costly – get this wrong and the new GDPR rules mean you could be fined up to 4%/€20M euros (not to mention to loss of consumer confidence).
4. Even experts need help – constant website updates, new technologies deployed, staff and agency changes. These all impact data quality and governance.
5. Good setups degrade – when was your setup completed and does it match the organisation’s needs today?