A Unique Approach to Data Quality & Governance

What This Tool Does

• Verified Data brings confidence to your Google Analytics reporting as data under the hood is constantly audited for you.
• By automating checks, it frees your staff from wasting their time having to constantly find and correct errors so your organisation can focus on insights.
• Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.
• The in-depth and rigorous checks can be set to perform ad-hoc or scheduled and is adapted to your size and needs.

A Unique Deep-Dive Approach

• A cloud-based auditor & monitoring tool for Google Analytics.
• Smart HYBRID technology – combining a search & discover spider of with account sanity checks.
• Artificial Intelligence technology – to flag your PII liabilities.
• Authoritative & transparent – based on the process described in Successful Analytics.
• Comprehensive – over 200 unit tests covering data collection, structure, governance, accuracy.

Five Reasons Why You Need to Verify Your Data

1. Because insights are only as good as your data quality – good data is of course very valuable to an organisation. Bad data wastes everyone’s time and can be a disaster for investment, PR, or even someones career.
2. Because a governance slip-up can be costly – get this wrong and the new GDPR rules mean you could be fined up to 4%/€20M euros (not to mention to loss of consumer confidence).
3. Even experts need help – due to constant website updates, new technologies deployed, staff and agency changes that all impact data quality and governance.
4. Remove the biggest headache in web analytics – the inherent data noise and junk data that a website generates.
5. Good setups degrade over time – when was your current setup completed and does it match your organisation’s needs of today?