A new software tool that acts as an automated early protection system – finding issues, such as GDPR problems, bad or missing data etc., so you can fix them before they become serious. Verified Data is being developed by Brian Clifton (PhD) – former Head of Analytics, Google EMEA and best selling author of Advanced Web Metrics and Successful Analytics.
A Unique Approach to Data Quality & Governance
What This Tool Does
Verified Data brings confidence to your Google Analytics reporting as data under the hood is constantly audited for you.
By automating checks, it frees your staff from wasting their time having to constantly find and correct errors so your organisation can focus on insights.
Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.
The in-depth and rigorous checks can be set to perform ad-hoc or scheduled and is adapted to your size and needs.
A Unique Deep-Dive Approach
A cloud-based auditor & monitoring tool for Google Analytics.
Smart HYBRID technology – combining a search & discover spider of with account sanity checks.
Artificial Intelligence technology – to flag your PII liabilities.
Comprehensive – over 200 unit tests covering data collection, structure, governance, accuracy.
Five Reasons Why You Need to Verify Your Data
Because insights are only as good as your data quality – good data is of course very valuable to an organisation. Bad data wastes everyone’s time and can be a disaster for investment, PR, or even someones career.
Because a governance slip-up can be costly – get this wrong and the new GDPR rules mean you could be fined up to 4%/€20M euros (not to mention to loss of consumer confidence).
Even experts need help – due to constant website updates, new technologies deployed, staff and agency changes that all impact data quality and governance.
Remove the biggest headache in web analytics – the inherent data noise and junk data that a website generates.
Good setups degrade over time – when was your current setup completed and does it match your organisation’s needs of today?