A Tool for Data Quality & Data Governance

What This Tool Does

• Verified Data brings confidence to your Google Analytics reporting as data under the hood is constantly checked for you.
• It removes the pain of data auditing so your organisation can trust its data and therefore focus its efforts on insights and action.
• Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.
• The in-depth and rigorous checks can be set to perform ad-hoc or scheduled. It is adapted to your size and needs i.e. a constantly updating website can have more regular checks.

Five Reasons To Verify Data

1. Because poor governance can be costly – get this wrong and the new GDPR rules mean you could be fined up to 4% of your global revenue, or €20M euros (not to mention to loss of consumer confidence).
2. Because data quality matters – good data is valuable, allowing you to focus on spotting opportunities and driving improvements.
3. Remove the biggest headache in web analytics – the inherent data noise and junk data that a website generates.
4. Web data is unique – collecting more of it actually magnifies errors, rather than reducing them as you might expect.
5. Even good setups degrade over time – due to constant changes of content, technologies and staff.

A Unique Deep-Dive Approach

• A cloud-based auditor & monitoring tool for Google Analytics.
• HYBRID technology – combining a website crawler for search & discovery of trackable content, with API checks for detecting setup and data anomalies.
• Authoritative & transparent – based on the process described in Successful Analytics.
• Artificial Intelligence technology – to route out your PII liabilities.
• Comprehensive – over 200 unit tests covering data collection, structure, governance, accuracy.
• Unique visualisation – at a glance reports so you can take immediate action.