Sign up now for the release of a new, automated way of verifying your Google Analytics data quality and GDPR compliance. Verified Data is being developed by Brian Clifton (PhD) – former Head of Analytics, Google EMEA and best selling author of Advanced Web Metrics and Successful Analytics.
Your Tool for Data Quality & Data Governance
What This Tool Does
Verified Data brings confidence to your Google Analytics reporting as data under the hood is constantly checked for you.
It removes the pain of data auditing so your organisation can trust its data and therefore focus its efforts on insights and action.
Allows you to verify compliance with data protection laws such as GDPR and Google’s Terms of Service, and alert you if something has changed.
The in-depth and rigorous checks can be set to perform ad-hoc or scheduled. It is adapted to your size and needs i.e. a constantly updating website can have more regular checks.
Five Reasons To Verify Data
Because poor governance can be costly – get this wrong and the new GDPR rules mean you could be fined up to 4% of your global revenue, or €20M euros (not to mention to loss of consumer confidence).
Because data quality matters – good data is valuable, allowing you to focus on spotting opportunities and driving improvements.
Remove the biggest headache in web analytics – the inherent data noise and junk data that a website generates.
Web data is unique – collecting more of it actually magnifies errors, rather than reducing them as you might expect.
Even good setups degrade over time – due to constant changes of content, technologies and staff.
A Unique Deep-Dive Approach
A cloud-based auditor & monitoring tool for Google Analytics.
HYBRID technology – combining a website crawler for search & discovery of trackable content, with API checks for detecting setup and data anomalies.