My goal is to free you from bad data and compliance anxiety
Brian Clifton’s Mission 2023
Data is now considered very valuable, but it can go bad at any time – lost, polluted, duplicated, or a dreaded GDPR compliance issue. Often these problems go unnoticed for months – ruining marketing plans and with retroactive cleaning almost impossible. Verified Data ensures you keep on top of your data BEFORE small problems become big issues.
In addition, I want to provide an independent audit tool to help you with privacy compliance. Providing confidence that tracking pixels fire when they should and not when they shouldn’t (i.e. consent) – ditto for cookies.
With good data governance, visitors are much more likely to share their valuable data with you – and become customers!
- You can contact Brian at hello[at]verified-data.com
- Follow our Release Notes to keep up to date on progress.
As strong advocates of privacy and data governance we are corporate supporters of the Tim Berners Lee initiative: ContractfortheWeb.org.
Behind The Scenes
The team behind Verified Data is led by myself, Brian Clifton – former Head of Web Analytics at Google Europe and 4x best selling author. I have been auditing sites since 2010, with my audit method formally outlined in the book Successful Analytics (2015). This consolidated my thoughts and raised the obvious question: “Why don’t we build a tool to automate this?”
Building a tool to automate the entire process was initiated with the first release in September 2018. Since then, a lot of smart thinking and smart technology has gone into Verified Data – including integration with Google AI to detect personal data. The tool can now assesses the Google Analytics data that is collected (and missing), and also assess a website’s privacy compliance as a whole. That is, all cookies and all tracker tags.
We are currently rolling out v2 during 2023.
Want to invite Brian to talk at your event?
I have been presenting all my adult life with a track record of discussing analytics since 2002. These days I focus on the bigger picture of our industry. My favourite subjects are data quality and privacy – particularly GDPR and consent, though I also talk about working at Google – its culture in those early/heady days, and digital marketing in general – I began my digital career in SEO and web development.
If you would like me to participate at your event, please contact me via LinkedIn.
Past Events & Talks
27-31 January 2020
17-18 March 2020
eCommerce Growth Summit
26-27 March 2020
Internet i Fokus
21 April 2020
22-24 September 2020