Verified Data is being developed by Brian Clifton (PhD) – former Head of Analytics, Google EMEA and best selling author of Advanced Web Metrics and Successful Analytics – and a bunch of really smart people. The Lead Developer is Viktor Olsson.
Brian had been developing his manual technique for the consistent auditing of Google Analytics since leaving Google in 2008 and it was formally outlined in his book Successful Analytics. During the writing process, it became very apparent that an automated tool would do a much better job – and the process to build it was initiated in 2015.
By 2017 a private alpha version launched, with a public beta following in 2018. Building an enterprise, robust, scalable tool takes time! And a lot of smart thinking and smart technology has now gone into Verified Data – including artificial intelligence and heuristics logic. However the principal remains the same as first delivered manually:
“…to visualise data quality at-a-glance so you can fix the issues! “
If you have a specific question (not answered in our Knowledge Base area) please reach out to Brian:
Or email: hisfirstname ‘at’ advanced-web-metrics.com