DATA Inspector 
Google Analytics Audit Tool
How good is your data, really?
Ensure the accuracy and reliability of your Google Analytics data with our cloud-based audit tool. Quickly assess and monitor your data’s health to prevent small issues from becoming significant problems.
Data quality can make or break your marketing efforts. Attribution, bidding strategies, retargeting, AI modelling, ROI and ROAS calculations all depend on trustworthy data. Then there is the dreaded personal identifiable information (PII). Collect that in your Google Analytics account and you not only break Google’s terms, but your business is at risk of litigation.
Take control and get on top of your data
Quickly scan for data quality and data governance issues within complex Google Analytics setups. Complete high-volume audits in minutes.
Get started in 3 easy steps:
- Connect your Google Analytics account securely.
- Select the property and data stream you wish to audit.
- Run the audit and receive a comprehensive report in minutes.
Audit data flow:
Regain Trust in Your Google Analytics
Check for Personal (PII) data; Duplicate data; Missing data; Inaccurate data; Incorrect data.
Watch the video overview and follow our development with our Release Notes.
Super Fast Audits
Quickly spot data quality and data governance problems, before they become serious.
AI-Powered PII Detection
Integrated Google AI technology to detect personal data in your Google Analytics property. PII details.
Scale & Monitor
Audit all your websites in one place with unlimited audits. Monitor daily and get alerts if things fail.
Decision Tree Logic
Traffic light scoring allowing you to prioritise fixes. Set your own trigger thresholds.
Report API
Integrate our audit checks within your own reporting platform with our API.
Smart Features that Make a Difference.
Features to build trust in your data:
Google Analytics 4 Audits
Specific checks for data pollution and misconfiguration on a per data stream basis. Set your own custom thresholds to avoid alerting data “noise”.
Unlimited Audits - at a fixed cost
Audit a data stream an unlimited number of times. There are no restrictions on how many GA properties or data streams to audit.
AI-Powered PII Detection
Integrated Google AI technology to verify no personal data is saved in your Google Analytics property. Specific checks for over 39 countries. PII details.
Comprehensive Reporting
Data checks of up to 30,000 rows each to assess a Google Analytics setup, including: Personal data; Duplicate data/transactions; Missing data; Inaccurate data; Incorrect data; Suspicious data.
Access Checks
Our unique proactive approach to verify who has access to your Google Analytics data, and with what permission level.
Automated Monitoring
Monitor all of the above daily/weekly/monthly for peace of mind and get alerts if something changes.
Unlimited Users
Add your colleagues to view audits. If you are an agency, consider the data ownership options.
Audits Over Time
Historical reports saved.
API Integration
Embed results into your own reports/system.
An account is owned by your organisation (not per individual) and includes a FREE project. Read more about free v paid features.