From a citizen’s point of view, the public sector is expected to take the lead on privacy and good data governance. The challenge for maintaining best practice and compliance, is co-ordinating the shear number of websites involved and the numerous admins required to maintain these.
Take the in Lead Data Governance
Who can access citizen data? Is it anonymous? Good Governance means you protect the open web and your citizens. In the EU, people have the right to request what data is being collected about them. Obviously, for website owners this is quite an admin headache! Verified Data can remove the pain of such laborious tasks by verifying and monitoring en masse that Google Analytics contains no personal identifiable information in the first place.
Maintaining accuracy e.g not double counting the same visitor through different departmental websites, is a challenge many public sector websites have when you wish to compare data and be open and transparent. Remember this needs to be constantly monitored, as you cannot clean data retroactively in Google Analytics. Verified Data does this for you 24/7. Find out more here!