DATA Inspector 
Free versus Paid Audit Features
The DATA Inspector comes with a free account for all Google Analytics checks – we call this a project and it comes with unlimited re-audits. Try it first with your most messy account!
Then upgrade to the paid version for more more horsepower for larger websites. Typically, this applies if you are an agency, consultancy, or an in-house team that manages multiple Google Analytics properties and handles large quantities of data:
Project Management
Free Version
Single use project.
Single data stream (web only).
Single user only.
Paid Version
Multiple reusable projects.
Multiple data streams (web, app, web+app)
Create, edit and re-use projects as you go.
Re-audit as often as you wish.
Unlimited access for colleagues/clients.
Monitor & Alerts
Free Version
On-demand audits.
No historical data – only the last results.
Paid Version
On-demand audits.
Monitor – schedule your audits.
Alerts – email (Slack integration coming soon).
Historical audits saved.
Table Sizes
Free Version
1000 rows taken as follows:
The top 500 rows by volume.
The bottom 500 rows by volume.
For custom dimensions, 10 rows each*.
PII Global values only. See the PII Reference Guide.
Paid Version (30x more data)
30,000 rows taken as follows:
The top 10,000 rows by volume.
The middle 10,000 rows by volume.
The bottom 10,000 rows by volume.
For custom dimensions, 100 rows each.*
PII Global values plus 39 specific country checks.
Why table size is important:
Enterprise and transactional sites often have large volumes of data, hence sample size is important. Consider this if your event count is greater than 1M per month, or a higher threshold against collecting personal data is requied.
Data Access
Free Version
All via the user interface.
Paid Version
API access to all results – current and historical.
CSV results – file export per audit.
* All defined custom definitions (event and user scoped) are assessed.