DATA Inspector
Free versus Paid Audit Features
The DATA Inspector is a free to use product – all Google Analytics data checks for free – we call this a project. Try it first.
Then upgrade to the paid version for more more horsepower for larger websites. Typically, this applies if you are an agency, consultancy, or an in-house team that manages multiple Google Analytics properties and handles large quantities of data:
Project Management
Free Version
Single use project.
Single data stream (web only).
Single user only.
Paid Version
Multiple reusable projects.
Multiple data streams (web, app, web+app)
Create and edit projects as you go.
Re-audit as often as you wish.
Unlimited access for colleagues/clients.
Historical Data
Free Version
On-demand audits.
No historical data – only the last results.
Paid Version
On-demand audits.
Scheduler – auto-run audits.
Historical audits saved for 12 months.
Table Sizes
Free Version
1000 rows taken as follows:
The top 500 rows by volume.
The bottom 500 rows by volume.
For custom dimensions, 10 rows each*.
PII Global scan only. See the PII Reference Guide.
Paid Version (30x more data)
30,000 rows taken as follows:
The top 10,000 rows by volume.
The middle 10,000 rows by volume‡.
The bottom 10,000 rows by volume.
For custom dimensions, 100 rows each*.
PII Global scan plus 39 specific country checks.
Why table size is important
Enterprise and transactional sites often have large volumes of data, hence sample size is important. Consider this if your events + pageviews are greater than 10 million per month, or you require stronger protection against collecting personal data i.e. more rows verified.
Data Access
Free Version
All via the user interface.
Paid Version
API access to all results – current and historical.
CSV results – file export per audit.
* All defined custom dimensions (UA), or custom definitions (GA4 event scoped and user scoped) are assessed.
‡ For Universal Analytics the limit is 20,000 rows (top and bottom) due to limitations of the Google reporting API.