HEAR BRIAN CLIFTON SPEAK.
Please join me at the virtual MeasureSummit event, September 22-24. I will present the surprises I have found (and lessons learnt) from 10 years of auditing enterprise websites.

Summary of changes:

An odd pandemic summer though we have still been busy improving…

  1. Improved Layout:
    • Reports – better layout and more visual representations i.e. charts.
    • Dashboards – clearer highlighting of major changes, older audits less distracting.
    • Improved email summary – sent when an audit completes.
  2. New Features/Settings:
    • Spam referrals – spam list can now be customised with an exact domain match, or using regex.
    • Duplicate transactions – you can now specify failure thresholds e.g. allow 1% to fail without flagging.
  3. Fixes:
    • Cross-domain report – fixed issue with testing receiving domain i.e. those requiring a referrer.
    • Data Validity > Data source test – caching servers are now excluded from this test.
    • Better error handling – use api backoff if the Google Analytics api is not working.

1. Improved Layout

Reports: We are constantly improving report layouts across the board to make digesting their information as easy as possible. There have been many improvements recently – one example is shown below:

A more compact account view with graphical elements to guide you.

Dashboards: These are great at summarising large amounts of information, but it’s a fine line to avoid information overload. We hope you think this improvement is a big step in the right direction. The functionality is exactly the same as before, just hopefully easier on the eye:

A clearer dashboard view with emphasis on the last audit results.

Emails: Each time an audit completes, the person who ran the audit receives a summary PDF. We have updated the email to also include and major changes since the last audit – so you will know if there is anything important to check before log in:

The summary email helps you decided on what needs to be checked before log in.

2. New Features/Settings

Spam Referrals: Having spam referrers is your data is a real pain – its low level spam that distorts your data in a subtle way. Meaning it is often below the radar – for example see this post: How to Remove Referrer Spam from Google Analytics. Previously this check was automatic. Now you can customise the list of referrals to check against – either as an exact match, or using regex.

Create your own list of spam referral domains, including regex.

E-commerce Duplicate Transactions: This is by far the most common e-commerce failure, but sometimes a small amount of these are unavoidable. Now you can specify the thresholds yourself:

Customise when to flag duplicate transactions.

3. Fixes

This is the boring stuff so I won’t go into details here. Essentially we are constantly improving our tests to make them better and more robust i.e. weeding out those edge cases from exotic setups! Improvements include:

  • Cross-domain report – fixed issue with testing receiving domain i.e. those requiring a referrer.
  • Data Validity > Data source test – caching servers are now excluded from this test.
  • Better error handling – use api backoff if the Google Analytics api is not working.

As always, we love to hear your feedback on this new release! Please add your comment or contact us directly at hello ‘@’ verified-data.com

Leave a Reply

Your email address will not be published.

Post comment