DATA Inspector 
Google Analytics Audit Tool
How good is your data?
Find out with our cloud based audit tool to quickly assess and monitor the health and structure of your Google Analytics data. Our Google Analytics audit tool is used by agencies and professionals world-wide to keep on top of web/app data. Preventing small problems becoming big issues, its a huge time saver for data managers.
How the audit tool works
Get started in minutes:
- Authorise API access via your Google login (add more logins as needed).
- Select the Google Analytics 4 account, property and data stream to audit.
- Enable or disable specific reports to audit e.g. e-commerce.
- Set thresholds to define trigger failures, or use the defaults.
- Click “Start Audit”.
Automated checks then drill-down through the Google Analytics data and its setup, using decision tree logic to identify problem areas – flagging items that work, do not work, or just look odd – including any personal identifiable information (PII). Once any fixes are applied, enable the monitor feature and alerts to notify you of changes.
Watch the video overview and follow our development with our Release Notes.
Super Fast Audits
Quickly spot inconsistent or missing data, before it becomes serious.
Scale & Automate
Audit all your websites in one place with unlimited audits. Monitor in near “real-time” and get alerts if things fail.
Drill-down Decision Tree Logic
Traffic light scoring that allows you to prioritise fixes. Set your own trigger thresholds.
Report API
Integrate all of our audit checks within your own reporting tools using our API.
Advanced PII Checks
Integrated Google AI technology to route out collected personal information. See our PII Reference Guide.
Free Up Staff
We automate the boring stuff, so your staff can focus on the fixes.
Create audits in seconds, discuss issues in context, prioritise fixes,
then schedule new audits to monitor changes.
Features:
Google Analytics 4 Audits
Specific checks for data pollution and misconfiguration on a per data stream or aggregated data stream basis. Avoid flagging “noise” with custom thresholds. Re-audit in real time.
Personal Information Checks
Integrated Google AI technology for PII audits to verify none is saved in your Google Analytics account. Advanced checks cover 39 countries.
Data Quality Checks
Checks for invalid and incomplete setup, including: poor utm_parameter setup, mixed case URLs, page cardinality, incorrect Google Ads linking, suspicious and missing e-commerce values, duplicate transactions, goal setup, spam referrers and lots more…
Access Control Checks
A verification process to flag who has access your sensitive data, or inappropriate permissions.
Monitor & Alerts
Monitor all of the above in near real-time for peace of mind and be alerted if something changes.
Unlimited Audits
A subscription allows you to audit a site an unlimited number of times. There is no restriction on how many GA properties to audit.
Unlimited Users
Add your colleagues to your account. If you are an agency, consider the data ownership options.
Audits Over Time
Historical reports saved.
API access
Embed results into your own reports/system.
An account is owned by your organisation (not per individual) and includes a FREE project. Read more about free v paid features.
Regain Trust in Your Google Analytics
GA audits for Personal data; Duplicate data; Missing data; Inaccurate data; Incorrect data.