1. Our Commitment to Your Privacy
We believe that privacy should be the default. This website is designed to operate without collecting any personal data about you, unless you explicitly choose to provide it.
By default, we do not use tracking cookies, advertising scripts, or other technologies that identify you personally. Our analytics are fully anonymous and privacy-friendly.
2. Data We Collect
By default, we collect no personal identifiers. The only data automatically gathered are aggregated, anonymous statistics that help us understand general website usage, such as which pages are most visited.
These benign statistics are processed using Piwik Pro, a privacy-respecting analytics tool with data hosted within the EU. No data is shared with third parties for advertising or profiling.
We may collect limited personal information only when you:
- Submit a contact form (e.g. your name, email address, and message), or
- Change your consent settings to allow optional cookies or tracking.
Such data will only be used for the purpose you provided it and will not be shared or sold.
If you choose to change your default consent settings, you may allow us to collect additional information that can include limited personal identifiers. This data may be processed using third-party tools such as Google Analytics, Meta, or LinkedIn, with data hosted within the USA. Any such processing will occur only after you have provided your explicit consent, and you may withdraw that consent at any time through the consent settings panel.
3. Legal Basis for Processing
Under the EU General Data Protection Regulation (GDPR), our processing of anonymous and aggregated data does not require consent, as it does not identify individuals and there are no means to combine it with other data to identify individuals.
If you submit personal data through a form, the legal basis for processing is your explicit consent (Article 6(1)(a) GDPR) or our legitimate interest in responding to your enquiry (Article 6(1)(f) GDPR).
4. Data Retention
- Anonymous analytics data may be retained for trend analysis without limitation, as it cannot be linked to any individual.
- Personal data submitted via forms are retained only as long as necessary to fulfil your request or legal obligations.
5. Your Rights
If you have provided personal data, you have the right to:
Access, correct, or delete your data;
- Withdraw consent at any time;
- Lodge a complaint with your national data protection authority.
- To exercise your rights, please contact us at brian[ ^at^ ] advanced-web-metrics.com.
6. Contact Us
If you have any questions about our privacy practices, please contact:
Advanced Web Metrics Sweden AB
Email: brian[ ^at^ ] advanced-web-metrics.com
Address: Hamntorget 3, 1tr, 252 21 Helsingborg, Sweden
7. Updates to This Policy
We may update this Privacy Policy from time to time to reflect improvements or changes in the law. The date of the latest revision will always appear below.
Last updated: October 2025
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