About
Why we built Verified Data
Why We Exist
After more than 25 years in analytics, including leadership at Google and advising global organisations, our founder saw the same problem everywhere: poor data governance leads to bad decisions. Manual audits were slow, error-prone, and frustrating. So we built a smarter way to verify data quality and compliance.
What We Build
Verified Data combines two powerful audit tools:
- Verified ANALYTICS — automatically inspects your Google Analytics setup.
- Verified CONSENT — audits cookie consent, trackers and privacy compliance across sites.
Both tools scale from single sites to enterprise portfolios, send alerts when issues arise, and offer flexible plans including a free tier.
Why It Matters
Good data shouldn’t be guesswork. Verified Data helps you eliminate uncertainty, so you can make decisions with confidence and ensure your analytics and consent setups truly reflect your users’ choices.
The Company
Verified Data is developed by Advanced Web Metrics Sweden AB (org number: 559508-1778), providing cloud-based tools that help organisations ensure website data is collected, used, shared, and stored in line with regulations such as GDPR and CCPA
What’s Next?
We continue to build smarter audits, deeper integrations, and faster ways to help you fix issues — whether you manage a single website or a large portfolio. Try Verified Data today or explore our partner programme.
About The Founder
Brian Clifton is a measurement and data privacy strategist, author, and founder of Verified Data — the leading data quality and compliance audit platform. Formerly Google’s Head of Web Analytics for EMEA, Brian has spent over two decades helping organisations build trust in their data. He is the author of the best-selling books Successful Analytics and Advanced Web Metrics with Google Analytics and a certified member of the European Association of Data Protection Professionals.
