About

I’ve spent over 25 years in analytics—first as Google’s first Head of Web Analytics for EMEA, then helping companies around the world make smarter decisions with data. And over time, I saw the same problem everywhere: poor data governance leading to poor decisions.

Audits were messy. Google Analytics setups were often incomplete. Privacy compliance was an anxiety. And the more complex a site became, the harder it was to trust the numbers.

So I decided to do something about it.

From Frustration to Framework

Verified Data started as a tool for my own work—a way to catch Google Analytics misconfigurations, flag PII, and run cookie compliance checks without drowning in spreadsheets. But it quickly became clear: this was something agencies, analysts, and entire teams needed too.

I wanted to give people back their time—and their trust in data.

What We Have Built

Verified Data is two tools that automate what used to take days:

• The DATA Inspector scans your Google Analytics setup and it’s data.
• The PAGE Inspector flags tracking issues and privacy violations.
• Both send alerts when things go wrong.
• Both work at scale—whether you manage 1 site or 500.

Work with one or both tools. There’s a free plan with no card needed. If you like it, you can scale up. If you’re an agency, you can even earn recurring revenue by partnering with us.

Why It Matters

At the end of the day, it’s not about the audit—it’s about confidence. You should be able to rely on your analytics and know your privacy setup is solid. Verified Data gives you that peace of mind.

What’s Next?

We’re building smarter audits, deeper integrations, and a faster way to fix what’s broken. If you care about clean data, privacy compliance, and scaling without stress, I’d love for you to try Verified Data—or partner with us.

Let’s make data something you can trust, not troubleshoot.

— Brian Clifton
Founder, Verified Data