[vc_row gap=”15″ full_height=”yes” content_placement=”middle”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ultimate_heading main_heading=”Who Was Audited” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:42px;” main_heading_line_height=”desktop:52px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:30px;” sub_heading_line_height=”desktop:30px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”][/ultimate_heading][ultimate_spacer height=”40″][dt_fancy_image image_id=”3376″ onclick=”lightbox” width=”600″][vc_column_text]
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Guess the data quality metrics below…
[/vc_column_text][ultimate_spacer height=”40″][ult_animation_block animation=”InfiniteBounce” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][vc_icon icon_fontawesome=”fa fa-angle-down” color=”custom” size=”xl” align=”center” custom_color=”#40ad66″ link=”url:%23q1|||”][/ult_animation_block][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” padding_top=”50″ padding_bottom=”55″ bg_position=”center” type=”3″ bg_image=”https://the7.io/app/wp-content/uploads/sites/11/2016/02/bg-013.jpg” css=”.vc_custom_1549620363934{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(7%, #266E3E), color-stop(100%, #40AD66));background: -moz-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -webkit-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -o-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -ms-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: linear-gradient(left,#266E3E 7%,#40AD66 100%);”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row full_height=”yes” el_id=”q1″][vc_column][ultimate_spacer height=”0″ height_on_mob=”30″][ultimate_heading main_heading_font_family=”font_family:|font_call:” main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;mobile:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:34px;tablet_portrait:25px;mobile_landscape:20px;mobile:20px;” sub_heading_line_height=”desktop:38px;tablet_portrait:30px;mobile_landscape:30px;mobile:40px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”]
- How many sites had errors in their campaign tracking?
[/ultimate_heading][ultimate_spacer height=”40″][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”20″][vc_column_inner][ultimate_exp_section title=”See Answer 1″ new_title=”The answer was” text_color=”#ffffff” background_color=”#40ad66″ text_hovercolor=”#000000″ bghovercolor=”#40ad66″ title_active=”#ffffff” title_active_bg=”#40ad66″ cnt_bg_color=”#ffffff” extra_class=”q1-answer”][ultimate_spacer height=”30″][stat_counter icon_type=”custom” icon_img=”856″ img_width=”100″ counter_value=”82″ counter_sep=”” counter_suffix=”%” speed=”3″ desc_font_size=”desktop:48px;” desc_font_line_height=”desktop:50px;” suf_pref_font_size=”desktop:48px;” suf_pref_line_height=”desktop:50px;” desc_font_color=”#000000″ suf_pref_font_color=”#000000″][vc_column_text]A stunning metric considering that a key driver for Google Analytics being free, is to empower marketers with good data to measure the success of their campaigns…!
Clearly some channels are more effective than others – which should you focus on? Answering this requires solid attributing modelling and that relies on tagging your campaigns correctly with utm_parameters. Problems were mostly due to:
Poor governance – multiple people setting up campaigns, but not co-ordinated.
Time limitation – campaign tracking often the last thing considered with time running out before the launch.
[/vc_column_text][vc_icon icon_fontawesome=”fa fa-angle-down” color=”custom” size=”xl” align=”center” custom_color=”#40ad66″ link=”url:%23q2|||”][ultimate_spacer height=”30″][ult_animation_block animation=”InfiniteBounce” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][/ult_animation_block][/ultimate_exp_section][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” padding_top=”50″ padding_bottom=”55″ bg_position=”center” type=”3″ bg_image=”https://the7.io/app/wp-content/uploads/sites/11/2016/02/bg-013.jpg” css=”.vc_custom_1549620363934{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(7%, #266E3E), color-stop(100%, #40AD66));background: -moz-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -webkit-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -o-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -ms-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: linear-gradient(left,#266E3E 7%,#40AD66 100%);”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row full_height=”yes” el_id=”q2″][vc_column][ultimate_spacer height=”30″][ultimate_heading main_heading_font_family=”font_family:|font_call:” main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:34px;tablet:25px;tablet_portrait:25px;mobile_landscape:20px;mobile:20px;” sub_heading_line_height=”desktop:48px;tablet_portrait:30px;mobile_landscape:30px;mobile:40px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”]2. What percent of sites collected Personal Information in Google Analytics (without knowing it)?[/ultimate_heading][ultimate_spacer height=”40″][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”20″][vc_column_inner][ultimate_exp_section title=”See Answer 2″ new_title=”The answer was” text_color=”#ffffff” background_color=”#40ad66″ text_hovercolor=”#000000″ bghovercolor=”#40ad66″ title_active=”#ffffff” title_active_bg=”#40ad66″ cnt_bg_color=”#ffffff” extra_class=”q2-answer”][ultimate_spacer height=”30″][stat_counter icon_type=”custom” icon_img=”848″ img_width=”100″ counter_value=”20″ counter_sep=”” counter_suffix=”%” speed=”3″ desc_font_size=”desktop:48px;” desc_font_line_height=”desktop:50px;” suf_pref_font_size=”desktop:48px;” suf_pref_line_height=”desktop:50px;” desc_font_color=”#000000″ suf_pref_font_color=”#000000″][vc_column_text]Another stunning metric and worth repeating: 1 in 5 websites with visitor personal information collected. This was all the more surprising because when asked, 9 out of 10 website owners said they do not collect such information.
Most PII data was considered as collected by accident, or unintentionally. For example, within URLs as submitted form values e.g. /passwordReset=brian@email.com, and also within page titles e.g. “Welcome back Brian Clifton“. However the problem is still very real and ignorance will be no excuse under GDPR and privacy protection laws.
Continue to question 3 of 4.[/vc_column_text][ultimate_spacer height=”30″][ult_animation_block animation=”InfiniteBounce” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][vc_icon icon_fontawesome=”fa fa-angle-down” color=”custom” size=”xl” align=”center” custom_color=”#40ad66″ link=”url:%23q3|||”][/ult_animation_block][/ultimate_exp_section][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” padding_top=”50″ padding_bottom=”55″ bg_position=”center” type=”3″ bg_image=”https://the7.io/app/wp-content/uploads/sites/11/2016/02/bg-013.jpg” css=”.vc_custom_1549620363934{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(7%, #266E3E), color-stop(100%, #40AD66));background: -moz-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -webkit-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -o-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -ms-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: linear-gradient(left,#266E3E 7%,#40AD66 100%);”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row full_height=”yes” el_id=”q3″][vc_column][ultimate_spacer height=”30″][ultimate_heading main_heading_font_family=”font_family:|font_call:” main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:34px;tablet_portrait:25px;mobile_landscape:20px;mobile:20px;” sub_heading_line_height=”desktop:48px;tablet_portrait:40px;mobile_landscape:40px;mobile:40px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”]3. How many sites correctly setup their goals?[/ultimate_heading][ultimate_spacer height=”40″][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”20″][vc_column_inner][ultimate_exp_section title=”See Answer 3″ new_title=”The answer was” text_color=”#ffffff” background_color=”#40ad66″ text_hovercolor=”#000000″ bghovercolor=”#40ad66″ title_active=”#ffffff” title_active_bg=”#40ad66″ cnt_bg_color=”#ffffff” extra_class=”q3-answer”][ultimate_spacer height=”30″][stat_counter icon_type=”custom” icon_img=”853″ img_width=”100″ counter_value=”18″ counter_sep=”” counter_suffix=”%” speed=”3″ desc_font_size=”desktop:48px;” desc_font_line_height=”desktop:50px;” suf_pref_font_size=”desktop:48px;” suf_pref_line_height=”desktop:50px;” desc_font_color=”#000000″ suf_pref_font_color=”#000000″][vc_column_text]An important feature of Google Analytics is the ability to track micro conversions i.e. all the small engagements that help you get closer to converting visitors into customers. Yet only 18% of audited sites had a correct goal setup.
Many sites get their goal set up wrong. Typically for e-commerce sites no goals are configured i.e. an all-or-nothing approach. For non-transactional sites, owners often find it difficult to define what attention/engagement means. They need help!
Let’s do the last question! [/vc_column_text][ultimate_spacer height=”30″][ult_animation_block animation=”InfiniteBounce” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][vc_icon icon_fontawesome=”fa fa-angle-down” color=”custom” size=”xl” align=”center” custom_color=”#40ad66″ link=”url:%23q4|||”][/ult_animation_block][/ultimate_exp_section][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” padding_top=”50″ padding_bottom=”55″ bg_position=”center” type=”3″ bg_image=”https://the7.io/app/wp-content/uploads/sites/11/2016/02/bg-013.jpg” css=”.vc_custom_1549620363934{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(7%, #266E3E), color-stop(100%, #40AD66));background: -moz-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -webkit-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -o-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -ms-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: linear-gradient(left,#266E3E 7%,#40AD66 100%);”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row full_height=”yes” el_id=”q4″][vc_column][ultimate_spacer height=”30″][ultimate_heading main_heading_font_family=”font_family:|font_call:” main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:34px;tablet_portrait:25px;mobile_landscape:20px;mobile:20px;” sub_heading_line_height=”desktop:48px;tablet_portrait:40px;mobile_landscape:40px;mobile:40px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”]4. How many Google Analytics setups can segment their customers?[/ultimate_heading][ultimate_spacer height=”40″][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”20″][vc_column_inner][ultimate_exp_section title=”See Answer 4″ new_title=”The answer was” text_color=”#ffffff” background_color=”#40ad66″ text_hovercolor=”#000000″ bghovercolor=”#40ad66″ title_active=”#ffffff” title_active_bg=”#40ad66″ cnt_bg_color=”#ffffff” extra_class=”q4-answer”][ultimate_spacer height=”30″][stat_counter icon_type=”custom” icon_img=”849″ img_width=”100″ counter_value=”7″ counter_sep=”” counter_suffix=”%” speed=”2″ desc_font_size=”desktop:48px;” desc_font_line_height=”desktop:50px;” suf_pref_font_size=”desktop:48px;” suf_pref_line_height=”desktop:50px;” desc_font_color=”#000000″ suf_pref_font_color=”#000000″][vc_column_text]Segments are most powerful when applied at the visitor level. Defining a visitor segment that is remembered on repeat visits is best achieved via the use of a “user-scoped” custom dimension. Yet only 7% of audited websites were doing this. 93% of audited sites could not “remember” is a returning visitor was an existing customer or not (or other visitor type). Read related article.
All done! Now continue to get Chapter 4 of Successful Analytics – for free and no sign up. [/vc_column_text][ultimate_spacer height=”30″][ult_animation_block animation=”InfiniteBounce” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][vc_icon icon_fontawesome=”fa fa-angle-down” color=”custom” size=”xl” align=”center” custom_color=”#40ad66″ link=”url:%23q5|||”][/ult_animation_block][/ultimate_exp_section][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” padding_top=”50″ padding_bottom=”55″ bg_position=”center” type=”3″ bg_image=”https://the7.io/app/wp-content/uploads/sites/11/2016/02/bg-013.jpg” css=”.vc_custom_1549620363934{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(7%, #266E3E), color-stop(100%, #40AD66));background: -moz-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -webkit-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -o-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: -ms-linear-gradient(left,#266E3E 7%,#40AD66 100%);background: linear-gradient(left,#266E3E 7%,#40AD66 100%);”][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row equal_height=”yes” el_id=”q5″][vc_column][ultimate_spacer height=”100″][vc_row_inner][vc_column_inner width=”1/2″][ultimate_spacer height=”” height_on_mob=”30″][ultimate_heading main_heading=”Listen to the presentation” alignment=”left” main_heading_font_family=”font_family:|font_call:” main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_family=”font_family:Open Sans|font_call:Open+Sans” sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:44px;” sub_heading_line_height=”desktop:58px;” sub_heading_margin=”margin-bottom:35px;” el_class=”accent-title-color color-title”]Study Details & Results[/ultimate_heading][vc_column_text]The original enterprise study was a manual process and it took many years to compile. The method is described in Chapter 4 of Successful Analytics: “Assessing Your Data Quality“.
Now with Verified Data, you can automate the whole process. Setup is done in a matter of minutes with audits generated a few hours later – and you can schedule them to monitor your data quality (or your clients) over time.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][ultimate_spacer height=”” height_on_mob=”30″][vc_raw_html]JTNDZGl2JTIwaWQlM0QlMjJ2U2JES1lseVh3TSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ3NjcmlwdCUzRSUwQWRvY3VtZW50LmFkZEV2ZW50TGlzdGVuZXIlMjglMjdhZGRZb3VUdWJlSWZyYW1lJTI3JTJDJTIwZnVuY3Rpb24lMjglMjklMjAlN0IlMEElMDlhZGRZb3VUdWJlSWZyYW1lJTI4JTIydlNiREtZbHlYd00lMjIlMjklMEElN0QlMjklMEElM0MlMkZzY3JpcHQlM0UlMEE=[/vc_raw_html][/vc_column_inner][/vc_row_inner][ultimate_spacer height=”50″][/vc_column][/vc_row]