Help: Getting started with the API

Our API allows you to programmatically access all test results and settings from your account. This can be a pull for all projects, for a specific project, specific audit or test. In this article I show how you can try out the API calls with no coding required! All you need is your account’s API…

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Help: Will audit hits appear in my Analytics reports?

Yes and no. By default, when Verified Data simulates a visit and tests a page it blocks all Google Analytics and DoubleClick hits from being sent. In addition it blocks any other hits that may send tracking data. Specifically, if a network request contains a query string longer than x characters. However for the Privacy…

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Help: PII Audit Reference Guide

Even if you have a Google Analytics filter to remove PII (personal identifiable information) from your reports, it still leaves the data on Google servers. In addition, such sensitive information is also likely to be collected by other servers/routers in transit. Therefore it is important to audit and route out PII regularly. This reference guide…

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error page tracking google analytics

Help: Tracking Error Pages

Knowing your error pages (404/410 – missing pages) and being able to separate these from regular pageviews is a quick win for fixing website usability issues – as few visitors stay around when errors are displayed! Verified Data conducts a number of checks for missing pages that are summarised as two audit items for error…

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How to export tested url's in Verified Data

Help: Which Pages Are Audited by Verified Data

Verified Data first spiders your website in order to gain an understanding of your content, such as outbound links, file downloads etc. Then it simulates a visit and audits the pageview as well as clicking on relevant links. For accounts with a subscription you specify the size of your spider. The default is 1000 pages…

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Image showing Visitor segmentation

Help: The Segmentation Audit

A key part of any analysts job is the segmenting of data—that is, the grouping (or separating) of data into similar “types”. Without doing this, you either end up analysing ALL of your disparate data so that you only see the big picture changes – missing the detail. Or you focus on individual sessions resulting…

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Help: How Bad is Google Analytics Data?

If your think your data quality is bad, don’t worry, you are not alone! Websites across the board are all struggling with their data quality – including well known brands from all industry verticals, transactional, lead generation and info/educational sites. Brian Clifton studied in detail 75 enterprise websites that were using Google Analytics. By assessing…

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Help: Running a Google Analytics Audit

All checks are automated, though it can still take time to complete an audit. This is because both the data collected within Google Analytics is audited, and also what data hits are sent (or not) when a page loads from your website. Loading pages from your website and listening for their data signals takes time.…

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