Measuring attribution is hard
Marketing is expensive. Some channels are more effective than others and these can switch around depending on the goal you wish to achieve – so which should you focus on?
Answering that key question and know how it varies based on your campaign changes or A/B testing, is the ultimate aim of your marketing efforts. Measuring ROI and Return on Advertising Spend (ROAS) depend on a having a systematic and robust method of campaign tracking i.e. to ensure the correct attribution is set. Verified Data does this for you.
Mistakes in the reporting and collection process can mislead the marketing team and drain confidence. Put simply: Poor Data = Poor Insights, and this is unfortunately a common reason for marketing failure. Verified Data provides the confidence required to help you make the right marketing decisions.