Bridging the data gap
Discrepancies between your analytics and back-end sales system – the data gap – is a common problem. Allowing for a 5% discrepancy is a good idea due to cancellations, returns, order modifications etc. But in many cases the difference is larger due to a failure in the set-up.
Detecting issues quicking
Verified Data can quickly spot e-commerce setup issues or unusual values. For example, duplicate orders, suspiciously large/small transactions, misaligned sales funnel etc.
Building data trust
When data from Google Analytics does not match other sources managers quickly lose trust. This results in the loss of a competitive advantage that your data brings to your business. Verified Data helps you regain trust in your e-commerce data so you can integrate it with your marketing efforts to fully optimise your transactional website!