error page tracking google analytics

Tracking Error Pages

Knowing your error pages and being able to separate these from regular pageviews is a quick win for fixing website usability issues – as few visitors stay around when errors are displayed! Verified Data conducts a number of checks for missing pages that are summarised as two audit items for error page tracking: Check 1…

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VIDEO: Understanding the audit results

In this video we will show you how to navigate and understand your Google Analytics audit results in Verified Data. The steps we will guide you through is: Login Audit Dashboard Audit Details – Summary Audit Details – Base Configure Audit Details – Coverage Audit Details – PII Compliance Audit Details – E-commerce Real-Time Governance

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VIDEO: Creating a project

In this video we will show you how to setup your first audit project in Verified Data – the next generation Google Analytics auditing tool. The steps we will guide you trough is: Login Create a new project Configuring your audit Audit Settings Start your first audit

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How to export tested url's in Verified Data

How to view the URLs audited by Verified Data

Verified Data first spiders your website in order to gain an understanding of your total content. Then it audits a sample of these URLs. For paid accounts you specify the sample size of your spider. The default is 1000 URLs and these are always audited. If you specify a spider of greater than 1000 pages,…

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Avoiding Personal Information

As per the Google Analytics Terms of Service, you are not allowed to send Personally Identifiable Information (PII) into your reports – even if you have explicit permission from your visitors to collect it. Essentially Google does not want it as doing so would put a huge legal responsibility on it. But what defines personal data…?…

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Image showing Visitor segmentation

What does Advanced Segmentation in Google Analytics mean?

Grouping data A key part of any analysts job is the segmenting of data—that is, the grouping (or separating) of data into similar “types”. Without doing this, you either end up analysing all of your disparate data so that you only can see the big changes in patterns (missing the detail), or focus on individual sessions resulting…

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The State of Analytics

Have you tried our test where you can guess the state of Google Analytics Data today. Through a study of 75 enterprise websites using Google Analytics we uncovered really interesting key metrics. Test yourself here

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Are GA hits blocked when a spider runs?

Yes (and no). By default, when we spider or test a page we block all Google Analytics and DoubleClick hits from being sent. However, in order to check if 3rd-party cookies are used by Google Analytics – this happens if you have Demographics and Interest Reports, Remarketing with GA or DCM Integration – we have to…

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Image showing the audit scorecard

Navigating the Audit Dashboard

The dashboard section summaries the last 5 audits so you can compare what sections are changing over time. The overall Quality Index is plotted and below this area are a list of all previous audits (depending on your license, you can look back at all of these or only the past 5). Click on a…

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Run, Schedule, Cancel an Audit

There are two ways to run an audit: Ad-hoc and via the Scheduler. Ad-hoc Usage Use this for one-off audits. For example, testing a setup configuration, or you just need a snapshot of the data quality right now. Remember that if a spider contains more than 1000 URLs, not all will be tested – that…

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