Determining Costs

Category: Knowledge Base | Account - Billing

Verified Data’s billing is determined by two factors:

  • Spider size – the number of pages on your website
  • Number of Projects – i.e. the number of websites audited

Spider = URL Credits

Every audit uses a spider to build an index of content to be tracked, and the index size (the number of URLs) determines how much work has to be done and the volume of data to be tested and stored. Note, not every spidered URL is audited – that would be wasteful. Instead we take a random sample and conduct a deep-dive audit on those. The sample size is determined by the system and is constantly self-tuned.

Building your spider index is the foundation of your data quality audits. Therefore it is important that time in spent during its setup phase to ensure you have a compact and optimised spider index. That is, one that gives you a broad spread of directory and/or subdomain coverage, but ignores pages such as /products?id=123&white and /products?id=123&blue as these are usually pages with  identical tracking conditions.

URL credits are shared across multiple projects and you can purchase more as Addons, which never expire i.e. if not used they roll-over to the next  billing period.

Project = Website to Audit

A project contains all the setup and configuration information for running an audit – such as the specific Google Analytics View you wish to audit, its look-back window (how far back in the data to look), weightings to apply, a data noise threshold etc.

You can think of a project as the website you wish to audit, though it is also possible to run multiple projects for the same website. For example, a large organisation with separate autonomous website sections or subdomains e.g. universities, government sites, corporate.com v corporate.co.uk and so forth. Such websites benefit from separate audits where different settings are applicable.

See also:  Spiders v Projects

Mix-n-Match Configuration

Purchase the number of spider URL credits and Projects to meet your specific needs. The billing commitment is only 3 months and your account can contain BOTH of the following scenarios:

Scenario 1 – Large organisation typical requirements

  • For ongoing, continuous data quality monitoring enabling internal teams to make decisions throughout the year based upon reliable data.
  • To be able to compare historical quality issues e.g. Black Friday sales period this year versus last year.
  • To meet compliance obligations, such as GDPR and protections against inadvertent collection of personal information (PII).

Scenario 2 – Agency requirements

  • For ad-hoc audits to periodically establish what fixes are required.
  • For one-off audits as a basis for a client pitch.
  • Simply delete one of your projects and reuse. You can do this as many times as you wish.

Are you a mid-sized organisation…?

Small and mid-sized businesses have the same data quality needs as large ones! The difference is only the scale i.e.  you may not have the critical mass of requirements to justify your own Verified Data account. Consider working with an agency that has partnered with Verified Data to provide your auditing service, if:

  • Ongoing audits i.e. monthly, is not your requirement
  • You do not have an internal resource to help you with data fixes
  • You want help/advice/support with your data collection strategy


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