Articles listed within: Knowledge Base | Settings - Audit

PII Audit Reference Guide

23rd Aug 2018

This document outlines the types of audit checks, and their methodology, for personal identifiable information (PII) when conducting an audit of Google Analytics data. The Global defaults are always checked and cannot be disabled. Country specific checks are set optionally in your audit settings. The Artificial Intelligence algorithms used for detecting PII are constantly evolving and this document is updated regularly.    Global Defaults (always checked) CREDIT_CARD_NUMBER  A credit card number is 12 to 19 digits long. They are used for payment transactions globally. Detection method: Pattern match and checksum EMAIL_ADDRESS An email address indicates the mailbox that emails are sent to or from. The maximum length of the domain name is 255 Read more