Avoiding Personal Information

As per the Google Analytics Terms of Service, you are not allowed to send Personally Identifiable Information (PII) into your reports – even if you have explicit permission from your visitors to collect it. Essentially Google does not want it as doing so would put a huge legal responsibility on it. But what defines personal data…?…

GDPR symbol

GDPR Background

The GDPR—General Data Protection Regulations, or more specifically Regulation (EU) 2016/679, is a European wide data privacy and protection law that aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. It becomes enforceable from…

PII Audit Reference Guide

This document outlines the types of audit checks, and their methodology, for personal identifiable information (PII) when conducting an audit of Google Analytics data. The Global defaults are always checked and cannot be disabled. Country specific checks are set optionally in your audit settings. The Artificial Intelligence algorithms used for detecting PII are constantly evolving…