PII Audit Reference Guide

The audit checks and the methodology used for detecting personal identifiable information (PII) are described here. When PII is suspected and flagged in an audit, the match item is “scrubbed” during processing. That is, Verified Data does NOT store any personal data found – the issue remains isolated for you to investigate and fix. Suspected…

Avoiding Personal Information

As per the Google Analytics Terms of Service, you are not allowed to send Personally Identifiable Information (PII) into your reports – even if you have explicit permission from your visitors to collect it. Essentially Google does not want it as doing so would put a huge legal responsibility on it. But what defines personal data…?…

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GDPR Background

The GDPR—General Data Protection Regulations, or more specifically Regulation (EU) 2016/679, is a European wide data privacy and protection law that aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. It becomes enforceable from…